K-Way is thrilled to celebrate its 60th anniversary with In Y/Our Life – The Hidden Side of Everyday Things a global exhibition that explores the poetic side of daily life through art, design, and archives, revealing the deeper stories behind the objects we often take for granted.
BECOMING AN ICON
Sixty years of innovation
Since 1965, the brand has revolutionized wardrobes worldwide, transforming its name into a synonym for windbreaker; as essential as an umbrella yet more comfortable and practical.
While evolving over time, it has remained true to itself: classic yet contemporary, technological yet above all functional. An icon and an indispensable element in everyone’s daily life.
As we mark this milestone, we’re opening the doors to creativity and contemporary art with a special exhibition that celebrates not only K-Way but also the brilliance of other iconic brands that have defined our everyday existence.
The exhibition debuted in February at the prestigious Museo della Permanente in Milan, offering an immersive experience of design, culture, and innovation. Now, it continues its journey, opening on May 15th in London, and later during Paris Art Week further connecting with the rhythm of the global art scene.
PHOTO LONDON EXHIBITION
IN Y/OUR LIFE
An invitation to look at the everyday with new eyes. In this new K-Way exhibition, international artists turn familiar objects into stories, emotions, and unexpected beauty - through images, sounds, scents, and materials.
Talks and workshops open the door to a shared creative experience. A chance to connect, be inspired, and explore new ways of making meaning through design.
Scroll through the gallery below for a glimpse of the Milan showcase, and stay tuned for the next stops on this artistic journey.
