Confident, driven, and built for action. Shownu takes the spotlight in the L’Action S/S25 collection. With his bold presence and effortless style, he embodies the spirit of movement at the heart of K-Way’s most technical line. Whether he’s off the grid or on the go, he redefines high-performance gear as iconic.

Inspired by outdoor life, the collection channels the raw energy of nature trips and busy travel itineraries through smart design: wrinkle-free fabrics, packable silhouettes, and utility details ready for any terrain. Shownu wears these pieces with ease,bringing a fresh, urban attitude to mountain-ready apparel.

Designed for adventure, built for comfort.L’Action S/S25 blends function and freedom. Shownu moves naturally in the collection’s sleek cuts and cool tones, proving that technical wear can be as stylish as it is smart. From trail to tarmac, every look delivers power without compromise.